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  • Failed Marketing and Consistency of Marketing

    Category: Articles • January 13, 2016

    I see a lot of failures in Marketing out there in the water damage world, and not just with internet marketing.  It could be in generating plumbing referrals, working property managers, postcards, Valuepack Coupons, etc. I get to talk to those who have these failures….

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  • Why Does a Customer Choose a Franchise Over The Other Guy?

    Category: Articles • December 9, 2015

    Why do people think of a franchise first or pick them when doing a Google search? Well, let’s look at it from the viewpoint of the consumer.  Growing up these businesses have always been around.  Maybe one day mom wanted to have her carpets cleaned…

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  • The Grim Future of Pay-Per Click and PPC-based Lead Generation?

    Category: Articles • July 7, 2015

    In order to survive in the business world you have to be able to predict the future to some degree, or at least look once in a while. This absolutely must be applied to our marketing efforts if we’re to survive long into the future….

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  • Should I Have Multiple Websites for my Water Damage Company?

    Category: Articles • June 26, 2015

    Should I Have Multiple Websites for my Water Damage Company?   This is a question we get weekly. In short, no, this is a terrible idea. I can tell you horror story after horror story about doing this.  You’ll want to read this entire article…

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  • A Company Stinks from the Top Down…right?

    Category: Articles • June 1, 2015

    Anyone in the Entrepreneurial world has heard the phrase “A Company Stinks from the Top Down”.  And so it does. Of course we’ve all run into companies where it was headed up by a guy who wasn’t all that great and he created an environment…

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  • Your Gross Income “sticky” no matter what? Is it employee related?

    Category: Articles • May 11, 2015

    Have you ever just had those weeks or months where no matter what you did or how much you marketed, you just couldn’t get the jobs in? You tried everything that worked before,  you sent out the same stuff, networked with the same guys, but…

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  • How do you know (for sure) if you have a bad employee in your Water Damage Business?

    Category: Articles • April 6, 2015

    It happens to the best of us…the bad hire. In some businesses they can get away with leaving the bad seed around, but not the Water Damage Business. This is an Emergency Service, it is hot and heavy and is a now, now, now business….

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  • In It To Win It?

    Category: Articles • March 31, 2015

    Are you in it to win it? I know, it’s trite and overused, however very true. So you have a Water Damage company and you want it to make some serious money right?  Then you better learn this lesson fast. Too many Water Damage Company…

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  • Is this stuff for real?

    Category: Articles • March 23, 2015

    Is this stuff for real? Does this Water Damage Marketing really work? You know, I’m literally asked this every week by potential clients. Some guys are so irritated by the amount of emails they get from marketing companies saying they have a “magic formula that…

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  • How to Recover from Bad Google Reviews

    Category: Articles • March 11, 2015

    If you’ve been in business long enough, you’ll know this fact: You could have 100 happy clients and 1 bad one, but that bad one is the one who will go and spread bad reviews all over the internet about you while the good ones…

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  • What to Do and What NOT to Do When It Gets Slow…

    Category: Articles • January 5, 2015

    There’s a tendency to stop your marketing when it gets slow. This seems fairly natural – business slows down… your marketing has to slow down, right? WRONG. That’s the kiss of death. I talked to a guy two months ago who just closed two shops,…

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  • What’s the #1 Difference between a TOP Water Damage Company owner and an ok one?

    Category: Articles • December 29, 2014

    What is the #1 Difference between an “ok” Water Damage Company owner and the top ones? I know what a lot of guys think about the more successful companies- they think they have some sort of upper hand or inside track or some sort of…

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