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  • Is your website driving your calls to your competitors?

    Category: Articles • July 27, 2022

    Is your website design driving your calls to your competitors?   In the biz of getting new customers for my clients, there’s no way around this:   The only opinion that matters is the one that gets ACTUAL RESULTS.   With this as our job,…


  • How to Lead your area in Water Damage Restoration, not be a competitor

    Category: Articles • May 22, 2022

    Tired of competing? Want to dominate? Then listen up. I get calls every week from guys that all they talk about is their competitors and what they are doing. The funny thing is that they are usually paying attention to some mid-level company and competing…


  • Your Guide to Water Damage Restoration SEO

    Category: Articles • April 25, 2022

    How to Get Started With Water Damage SEO   First, what is SEO?                                   Most people think they know what it is because it’s such a common term, but…


  • Will Your Restoration Company Survive the Economy? Or Be a Casualty of it?

    Category: Articles • April 11, 2022

    Now it’s inflation and war. Before that Coronavirus, then Bird Flu, Swine Flu, Ebola, Democrats getting control, Republicans getting control, Trump, Clinton, Bush, etc. What will it be next year? Digital currencies taking over the dollar?  A Dollar Collapse?   We’ve been doing restoration marketing…


  • What’s the #1 Internet Marketing Activity You Should Do During a Recession?

    Category: Articles • March 23, 2022

    I’ve been through 3 recessions now in my career. Rewind to 30 years ago, where’s the 1st place you’d put your business so customers could find you? The Yellow Pages! And you’d be competitive by changing your name to “AAA Service Company” or by buying…


  • Should I get a New Website for my Water Damage Restoration company?

    Category: Articles • March 9, 2022

    Should I get a New Website for my Water Damage Restoration company?   When and why should you update your website? It has to get done, yes. But when? How? How often? Why? Once a year? When your web guy says,”I don’t like it?” When I…


  • How “Company Hopping” Ruins your ROI

    Category: Articles • February 17, 2022

    What is “Company Hopping?” It is jumping from one service company to the next, every few months, for whatever “good reason.” There are a lot of people who have this operating basis on various services. Call me old school, but I like a relationship with…


  • Designing Your Water Damage Restoration Website the Right Way

    Category: Articles • February 3, 2022

    No matter how much you market, if your website is not designed the right way, your website could be having a bad impact on your potential customers who go there from any of your marketing sources. You have to remember this: People will check you…


  • What to Do and What NOT to Do When It Gets Slow…

    Category: Articles • January 5, 2022

    There’s a tendency to stop your marketing when it gets slow. This seems fairly natural – business slows down… your marketing has to slow down, right? WRONG. That’s the kiss of death. I talked to a guy two months ago who just closed two shops,…