Articles and Videos

  • Top Way Internet Customers find you when there’s a Water Damage Emergency?

    Category: Articles • April 4, 2016

    It is very different driving calls into your company today than it was in 1995, or even 2008 for that matter. As we all know, practically no one uses the phone books anymore. Two of the largest forms of internet marketing these days use either…


  • What is more expensive in the long run – Amateur work or Professional work?

    Category: Articles • March 8, 2016

    Our prices in my company aren’t cheap, we know (not the highest by any stretch either).  We’re the best at what we do, that commands a certain price.  We’re professionals in a constantly changing, difficult business (any of you who have done it know what…


  • How “Company Hopping” Ruins your ROI

    Category: Articles • February 17, 2016

    What is “Company Hopping?” It is jumping from one service company to the next, every few months, for whatever “good reason.” There are a lot of people who have this operating basis on various services. Call me old school, but I like a relationship with…


  • Designing Your Water Damage Restoration Website the Right Way

    Category: Articles • February 3, 2016

    No matter how much you market, if your website is not designed the right way, your website could be having a bad impact on your potential customers who go there from any of your marketing sources. You have to remember this: 97% of all people…


  • Failed Marketing and Consistency of Marketing

    Category: Articles • January 13, 2016

    I see a lot of failures in Marketing out there in the water damage world, and not just with internet marketing.  It could be in generating plumbing referrals, working property managers, postcards, Valuepack Coupons, etc. I get to talk to those who have these failures….


  • Why Does a Customer Choose a Franchise Over The Other Guy?

    Category: Articles • December 9, 2015

    Why do people think of a franchise first or pick them when doing a Google search? Well, let’s look at it from the viewpoint of the consumer.  Growing up these businesses have always been around.  Maybe one day mom wanted to have her carpets cleaned…


  • The Grim Future of Pay-Per Click and PPC-based Lead Generation?

    Category: Articles • July 7, 2015

    In order to survive in the business world you have to be able to predict the future to some degree, or at least look once in a while. This absolutely must be applied to our marketing efforts if we’re to survive long into the future….


  • Should I Have Multiple Websites for my Water Damage Company?

    Category: Articles • June 26, 2015

    Should I Have Multiple Websites for my Water Damage Company?   This is a question we get weekly. In short, no, this is a terrible idea. I can tell you horror story after horror story about doing this.  You’ll want to read this entire article…


  • A Company Stinks from the Top Down…right?

    Category: Articles • June 1, 2015

    Anyone in the Entrepreneurial world has heard the phrase “A Company Stinks from the Top Down”.  And so it does. Of course we’ve all run into companies where it was headed up by a guy who wasn’t all that great and he created an environment…


  • Your Gross Income “sticky” no matter what? Is it employee related?

    Category: Articles • May 11, 2015

    Have you ever just had those weeks or months where no matter what you did or how much you marketed, you just couldn’t get the jobs in? You tried everything that worked before,  you sent out the same stuff, networked with the same guys, but…


  • How do you know (for sure) if you have a bad employee in your Water Damage Business?

    Category: Articles • April 6, 2015

    It happens to the best of us…the bad hire. In some businesses they can get away with leaving the bad seed around, but not the Water Damage Business. This is an Emergency Service, it is hot and heavy and is a now, now, now business….


  • In It To Win It?

    Category: Articles • March 31, 2015

    Are you in it to win it? I know, it’s trite and overused, however very true. So you have a Water Damage company and you want it to make some serious money right?  Then you better learn this lesson fast. Too many Water Damage Company…