Articles and Videos

  • Are your water damage competitors clicking your PPC Ads in Google?

    Category: Videos • May 12, 2016

    Are your water damage competitors clicking your PPC Ads in Google?  Here is a live interview with Cleanfax Magazine’s Jeff Cross discussing this topic:


  • Cleanfax Live Interview – What is SEO?

    Category: Videos • May 12, 2016

    Here is a live interview with Cleanfax Magazine’s Editor-In-Chief Jeff Cross covering this often mystifying subject:


  • Is Pay-Per-Click getting you calls? Or Just Draining Your Wallet?

    Category: Articles • May 3, 2016

    Does this sound familiar? “Google is bleeding me dry!” This is what I hear form a majority of my clients that do Pay-Per-Click Marketing. First, let’s get this out of the way: Pay-Per-Click (PPC) works…if done right. Now that  being said, it may not be…


  • Top Way Internet Customers find you when there’s a Water Damage Emergency?

    Category: Articles • April 4, 2016

    It is very different driving calls into your company today than it was in 1995, or even 2008 for that matter. As we all know, practically no one uses the phone books anymore. Two of the largest forms of internet marketing these days use either…


  • What is more expensive in the long run – Amateur work or Professional work?

    Category: Articles • March 8, 2016

    Our prices in my company aren’t cheap, we know (not the highest by any stretch either).  We’re the best at what we do, that commands a certain price.  We’re professionals in a constantly changing, difficult business (any of you who have done it know what…


  • How “Company Hopping” Ruins your ROI

    Category: Articles • February 17, 2016

    What is “Company Hopping?” It is jumping from one service company to the next, every few months, for whatever “good reason.” There are a lot of people who have this operating basis on various services. Call me old school, but I like a relationship with…


  • Designing Your Water Damage Restoration Website the Right Way

    Category: Articles • February 3, 2016

    No matter how much you market, if your website is not designed the right way, your website could be having a bad impact on your potential customers who go there from any of your marketing sources. You have to remember this: 97% of all people…


  • Failed Marketing and Consistency of Marketing

    Category: Articles • January 13, 2016

    I see a lot of failures in Marketing out there in the water damage world, and not just with internet marketing.  It could be in generating plumbing referrals, working property managers, postcards, Valuepack Coupons, etc. I get to talk to those who have these failures….


  • Why Does a Customer Choose a Franchise Over The Other Guy?

    Category: Articles • December 9, 2015

    Why do people think of a franchise first or pick them when doing a Google search? Well, let’s look at it from the viewpoint of the consumer.  Growing up these businesses have always been around.  Maybe one day mom wanted to have her carpets cleaned…


  • The Grim Future of Pay-Per Click and PPC-based Lead Generation?

    Category: Articles • July 7, 2015

    In order to survive in the business world you have to be able to predict the future to some degree, or at least look once in a while. This absolutely must be applied to our marketing efforts if we’re to survive long into the future….


  • Should I Have Multiple Websites for my Water Damage Company?

    Category: Articles • June 26, 2015

    Should I Have Multiple Websites for my Water Damage Company?   This is a question we get weekly. In short, no, this is a terrible idea. I can tell you horror story after horror story about doing this.  You’ll want to read this entire article…


  • A Company Stinks from the Top Down…right?

    Category: Articles • June 1, 2015

    Anyone in the Entrepreneurial world has heard the phrase “A Company Stinks from the Top Down”.  And so it does. Of course we’ve all run into companies where it was headed up by a guy who wasn’t all that great and he created an environment…