Articles and Videos


  • Water Damage Leads – Short-term or Long-term ones?

    Category: Articles • January 20, 2017

    Should you buy short-term-pay-per lead water damage leads?  Or build your own long-term lead program? Answer: Both There’s the old “give a man a fish feed him for a day, teach him to fish and feed him for a lifetime saying”, this is the way…

    Read

  • When should I get a new website for my water damage company?

    Category: Articles • January 9, 2017

    When and why should you update your website? It has to get done, yes. But when? How? How often? Why? Once a year? When your web guy says,”I don’t like it?” When I feel like I’m bored with it as a biz owner? Nope, none of…

    Read

  • How long should I continue a marketing method to find out if works for phone calls?

    Category: Articles • December 9, 2016

    With so many forms of marketing, particularly on the internet, the question arises frequently, “How long should I do something to see whether or not it works?” This is a multi- faceted question though and cannot be answered with just one answer. You have to…

    Read

  • Want to get a highest-ever Income year in your Water Damage company?

    Category: Articles • October 20, 2016

    As I’ve said before, I get to personally speak with water damage companies all over, every week, and from all different corners of this continent. And for some companies, this last year was one of their best years ever. But for some, not so great….

    Read

  • More Google Updates! What Happens to Your Website – What Do We Do About It?

    Category: Articles • October 4, 2016

    Ok, so Google has announced another set of “changes”.  So what does this mean and how does it affect your company, your website, and your phone call volume coming from the internet? And more importantly, how do we as an internet marketing company fit into…

    Read

  • What NOT to do When Finances Get Tough in your Company….

    Category: Articles • September 27, 2016

    What NOT to do When Finances Get Tough in your Company…. This is a hot topic in any company. We, being a marketing company and having worked with hundreds of water damage restoration companies, have seen what we call the “kiss of death” when it…

    Read

  • Cleanfax Live Interview – Are Google Ads affecting your call volume?

    Category: Videos • September 22, 2016

    What has Google done with their ads and how is it affecting your Call Volume? If you would like to know when new articles are posted, submit your name and email address below. [smlsubform]

    Read

  • What are the Big Water Damage Companies doing that you’re not?

    Category: Articles • August 22, 2016

      Specializing our work towards water damage restoration companies and literally working with hundreds upon hundreds of them, you start to notice what the big companies do to get and stay big and what the little companies do to keep themselves small.   I could…

    Read

  • Are all these new Google changes hurting your call volume?

    Category: Articles • July 18, 2016

    Are all these new Google changes hurting your call volume? Over the last few months we’ve seen some serious Google changes. Alarming ones as a matter of fact. What have they been? They got rid of the Pay-Per-Click (PPC) Ads on the right side of…

    Read

  • Can You Raise the Quality of Your Water Damage Phone Calls Coming In?

    Category: Articles • May 31, 2016

    Can You Raise the Quality of Your Phone Calls Coming In? Good question. Yes and no. Our clients and prospective clients ask us this frequently. They’ll be doing many different forms of marketing including networking plumbers, various forms of internet marketing, and many other things. But the calls…

    Read

  • Are your water damage competitors clicking your PPC Ads in Google?

    Category: Videos • May 12, 2016

    Are your water damage competitors clicking your PPC Ads in Google?  Here is a live interview with Cleanfax Magazine’s Jeff Cross discussing this topic:

    Read

  • Cleanfax Live Interview – What is SEO?

    Category: Videos • May 12, 2016

    Here is a live interview with Cleanfax Magazine’s Editor-In-Chief Jeff Cross covering this often mystifying subject:

    Read