Articles and Videos


  • Want to get a highest-ever Income year in your Water Damage company?

    Category: Articles • October 20, 2016

    As I’ve said before, I get to personally speak with water damage companies all over, every week, and from all different corners of this continent. And for some companies, this last year was one of their best years ever. But for some, not so great….

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  • More Google Updates! What Happens to Your Website – What Do We Do About It?

    Category: Articles • October 4, 2016

    Ok, so Google has announced another set of “changes”.  So what does this mean and how does it affect your company, your website, and your phone call volume coming from the internet? And more importantly, how do we as an internet marketing company fit into…

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  • What NOT to do When Finances Get Tough in your Company….

    Category: Articles • September 27, 2016

    What NOT to do When Finances Get Tough in your Company…. This is a hot topic in any company. We, being a marketing company and having worked with hundreds of water damage restoration companies, have seen what we call the “kiss of death” when it…

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  • Cleanfax Live Interview – Are Google Ads affecting your call volume?

    Category: Videos • September 22, 2016

    What has Google done with their ads and how is it affecting your Call Volume? If you would like to know when new articles are posted, submit your name and email address below. [smlsubform]

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  • What are the Big Water Damage Companies doing that you’re not?

    Category: Articles • August 22, 2016

      Specializing our work towards water damage restoration companies and literally working with hundreds upon hundreds of them, you start to notice what the big companies do to get and stay big and what the little companies do to keep themselves small.   I could…

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  • Are all these new Google changes hurting your call volume?

    Category: Articles • July 18, 2016

    Are all these new Google changes hurting your call volume? Over the last few months we’ve seen some serious Google changes. Alarming ones as a matter of fact. What have they been? They got rid of the Pay-Per-Click (PPC) Ads on the right side of…

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  • Can You Raise the Quality of Your Water Damage Phone Calls Coming In?

    Category: Articles • May 31, 2016

    Can You Raise the Quality of Your Phone Calls Coming In? Good question. Yes and no. Our clients and prospective clients ask us this frequently. They’ll be doing many different forms of marketing including networking plumbers, various forms of internet marketing, and many other things. But the calls…

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  • Are your water damage competitors clicking your PPC Ads in Google?

    Category: Videos • May 12, 2016

    Are your water damage competitors clicking your PPC Ads in Google?  Here is a live interview with Cleanfax Magazine’s Jeff Cross discussing this topic:

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  • Cleanfax Live Interview – What is SEO?

    Category: Videos • May 12, 2016

    Here is a live interview with Cleanfax Magazine’s Editor-In-Chief Jeff Cross covering this often mystifying subject:

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  • Is Pay-Per-Click getting you calls? Or Just Draining Your Wallet?

    Category: Articles • May 3, 2016

    Does this sound familiar? “Google is bleeding me dry!” This is what I hear form a majority of my clients that do Pay-Per-Click Marketing. First, let’s get this out of the way: Pay-Per-Click (PPC) works…if done right. Now that  being said, it may not be…

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  • Top Way Internet Customers find you when there’s a Water Damage Emergency?

    Category: Articles • April 4, 2016

    It is very different driving calls into your company today than it was in 1995, or even 2008 for that matter. As we all know, practically no one uses the phone books anymore. Two of the largest forms of internet marketing these days use either…

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  • What is more expensive in the long run – Amateur work or Professional work?

    Category: Articles • March 8, 2016

    Our prices in my company aren’t cheap, we know (not the highest by any stretch either).  We’re the best at what we do, that commands a certain price.  We’re professionals in a constantly changing, difficult business (any of you who have done it know what…

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