Articles and Videos

  • What are the Big Water Damage Companies doing that you’re not?

    Category: Articles • August 22, 2016

      Specializing our work towards water damage restoration companies and literally working with hundreds upon hundreds of them, you start to notice what the big companies do to get and stay big and what the little companies do to keep themselves small.   I could…


  • Are all these new Google changes hurting your call volume?

    Category: Articles • July 18, 2016

    Are all these new Google changes hurting your call volume? Over the last few months we’ve seen some serious Google changes. Alarming ones as a matter of fact. What have they been? They got rid of the Pay-Per-Click (PPC) Ads on the right side of…


  • Can You Raise the Quality of Your Water Damage Phone Calls Coming In?

    Category: Articles • May 31, 2016

    Can You Raise the Quality of Your Phone Calls Coming In? Good question. Yes and no. Our clients and prospective clients ask us this frequently. They’ll be doing many different forms of marketing including networking plumbers, various forms of internet marketing, and many other things. But the calls…


  • Are your water damage competitors clicking your PPC Ads in Google?

    Category: Videos • May 12, 2016

    Are your water damage competitors clicking your PPC Ads in Google?  Here is a live interview with Cleanfax Magazine’s Jeff Cross discussing this topic:


  • Cleanfax Live Interview – What is SEO?

    Category: Videos • May 12, 2016

    Here is a live interview with Cleanfax Magazine’s Editor-In-Chief Jeff Cross covering this often mystifying subject:


  • Is Pay-Per-Click getting you calls? Or Just Draining Your Wallet?

    Category: Articles • May 3, 2016

    Does this sound familiar? “Google is bleeding me dry!” This is what I hear form a majority of my clients that do Pay-Per-Click Marketing. First, let’s get this out of the way: Pay-Per-Click (PPC) works…if done right. Now that  being said, it may not be…


  • Top Way Internet Customers find you when there’s a Water Damage Emergency?

    Category: Articles • April 4, 2016

    It is very different driving calls into your company today than it was in 1995, or even 2008 for that matter. As we all know, practically no one uses the phone books anymore. Two of the largest forms of internet marketing these days use either…


  • What is more expensive in the long run – Amateur work or Professional work?

    Category: Articles • March 8, 2016

    Our prices in my company aren’t cheap, we know (not the highest by any stretch either).  We’re the best at what we do, that commands a certain price.  We’re professionals in a constantly changing, difficult business (any of you who have done it know what…


  • How “Company Hopping” Ruins your ROI

    Category: Articles • February 17, 2016

    What is “Company Hopping?” It is jumping from one service company to the next, every few months, for whatever “good reason.” There are a lot of people who have this operating basis on various services. Call me old school, but I like a relationship with…


  • Designing Your Water Damage Restoration Website the Right Way

    Category: Articles • February 3, 2016

    No matter how much you market, if your website is not designed the right way, your website could be having a bad impact on your potential customers who go there from any of your marketing sources. You have to remember this: 97% of all people…


  • Failed Marketing and Consistency of Marketing

    Category: Articles • January 13, 2016

    I see a lot of failures in Marketing out there in the water damage world, and not just with internet marketing.  It could be in generating plumbing referrals, working property managers, postcards, Valuepack Coupons, etc. I get to talk to those who have these failures….


  • Why Does a Customer Choose a Franchise Over The Other Guy?

    Category: Articles • December 9, 2015

    Why do people think of a franchise first or pick them when doing a Google search? Well, let’s look at it from the viewpoint of the consumer.  Growing up these businesses have always been around.  Maybe one day mom wanted to have her carpets cleaned…