Articles and Videos

  • How Long Does it Take for SEO to Work?

    Category: Articles • May 30, 2017

    How Long Does it Take for SEO to Work? Look, this is a tricky question and anyone in this business will tell you that. But, here is the short and quick answer: 3-6 months…ish.   Answering that question is like answering this question from a homeowner,…


  • How to Lead your area in Water Damage Restoration, not be a competitor

    Category: Articles • May 22, 2017

    Tired of competing? Want to dominate? Then listen up. I get calls every week from guys that all they talk about is their competitors and what they are doing. The funny thing is that they are usually paying attention to some mid-level company and competing…


  • Water Damage Lead Generation vs Us, what’s the difference?

    Category: Articles • May 15, 2017

    So, we all know that you get emails and phone calls from us and other water damage marketing companies that sell leads. I know this can be confusing, so let‘s clear it all up so it isn’t confusing. What is the difference between us and…


  • Stressed out in your company? Want to know why?

    Category: Articles • May 8, 2017

    The Water Damage business has all of the usual stresses as any business would -the seasonal ups and downs, competition,  dealing with insurance companies and plumbers, etc. However, when we examine the real sources of stress, we find that stress comes from places, not just…


  • How to win it like the big guys…

    Category: Articles • April 25, 2017

    You know, I really don’t even have to tell you what the “big guys” do, because you already know it. You see it all the time. I’ll explain later in the article. You have to understand this first: This is a very unsuccessful train of…


  • Are you right for our company? Are we right for you?

    Category: Articles • April 16, 2017

    How do you know if we are right for your company? We claim to be one of the first, most experienced and effective online water damage marketing companies in the world right? Does that mean we are right for you? Maybe not. Sometimes we straight-up…


  • How to Hire the Right Marketing Person to Expand Your Water Damage Company

    Category: Articles • April 11, 2017

      Would you spend tens of thousands of dollars on advertising and then hire a rude receptionist who treats those customers who respond like crap? Of course you wouldn’t. It’s a waste of money.  So, why would you hire the wrong type of marketing person?…


  • Too busy to market right now?

    Category: Articles • February 9, 2017

    “I’m too busy to market right now, I have too many calls coming in as it is.”   We’re one of the oldest water damage internet marketing companies out there, we have more experience than anyone. This gives us the insight into what Water Damage…


  • What works better for getting business? Ads or the Natural results?

    Category: Articles • January 31, 2017

    It is very different driving calls into your company today than it was in 1995, or even 2008 for that matter. As we all know, practically no one uses the phone books anymore. Two of the largest forms of internet marketing these days use either…


  • Water Damage Leads – Short-term or Long-term ones?

    Category: Articles • January 20, 2017

    Should you buy short-term-pay-per lead water damage leads?  Or build your own long-term lead program? Answer: Both There’s the old “give a man a fish feed him for a day, teach him to fish and feed him for a lifetime saying”, this is the way…


  • When should I get a new website for my water damage company?

    Category: Articles • January 9, 2017

    When and why should you update your website? It has to get done, yes. But when? How? How often? Why? Once a year? When your web guy says,”I don’t like it?” When I feel like I’m bored with it as a biz owner? Nope, none of…


  • How long should I continue a marketing method to find out if works for phone calls?

    Category: Articles • December 9, 2016

    With so many forms of marketing, particularly on the internet, the question arises frequently, “How long should I do something to see whether or not it works?” This is a multi- faceted question though and cannot be answered with just one answer. You have to…