Articles and Videos


  • Are Your Google/Yelp Reviews Killing Your Phone Call Volume?

    Category: Articles • September 20, 2022

    Are your Google/Yelp reviews killing phone phone call volume? Well, the answer is, very possibly. If you’re doing well with your SEO, PPC social media marketing, etc., and STILL no water damage leads? It’s time to look at your online reputation. And if you’re like…

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  • Are your water damage competitors clicking your PPC Ads in Google?

    Category: Videos • September 20, 2022

    Cleanfax Magazine’s Jeff Cross and Dan York discuss your competitors clicking your Google PPC Ads to sabotage your Ad Budget and whether this actually works.  

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  • Cleanfax’s Jeff Cross Interviews Dan York – Are Google Ads affecting your call volume?

    Category: Videos • September 19, 2022

    What has Google done with their ads and how is it affecting your Call Volume?

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  • Cleanfax’s Jeff Cross Interviews Dan York – Will SEO ever disappear?

    Category: Videos • September 14, 2022

    Here is a live interview with Cleanfax Magazine’s Editor-In-Chief Jeff Cross covering this reoccurring topic:

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  • Is your Lead-Gen Company sending you phone calls meant for the big Franchises?

    Category: Articles • September 7, 2022

      I’ve been in the biz a long time, I know where everyone’s calls come from. Here’s something no one really talks about and for good reason: A lot of you are getting calls meant for large franchises from the Lead Generation companies you’re using.  …

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  • Cleanfax’s Jeff Cross Interview with Dan York – How long does it take for SEO to work?

    Category: Videos • August 30, 2022

    How long does it take for SEO to work? Here is a live interview with Cleanfax Magazine’s Editor-In-Chief Jeff Cross covering this common question: If you would like to know when new articles are posted, submit your name and email address below.

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  • How to Recover from Dropped Google Rankings?

    Category: Articles • August 30, 2022

    In this industry if your Google rankings drop below the top 3  in Google Maps or in Google organic, the phone calls just plain stop coming in. Recently, there’s been a lot of changes going on in Google and we’ve had a flurry of clients…

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  • What are the Big Water Damage Companies doing that you’re not?

    Category: Articles • August 22, 2022

      Specializing our work towards marketing water damage restoration companies and literally working with hundreds upon hundreds of them, you start to notice what the big companies do to get and stay big and what the little companies do to keep themselves small.   I…

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  • How Long Does it Take for SEO to Work?

    Category: Articles • July 30, 2022

    How Long Does it Take for SEO to Work? Look, this is a tricky question and anyone in this business will tell you that. But, here is the short and quick answer: 3-6 months…ish.   Answering that question is like answering this question from a homeowner,…

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  • Is your website driving your calls to your competitors?

    Category: Articles • July 27, 2022

    Is your website design driving your calls to your competitors?   In the biz of getting new customers for my clients, there’s no way around this:   The only opinion that matters is the one that gets ACTUAL RESULTS.   With this as our job,…

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  • How to Lead your area in Water Damage Restoration, not be a competitor

    Category: Articles • May 22, 2022

    Tired of competing? Want to dominate? Then listen up. I get calls every week from guys that all they talk about is their competitors and what they are doing. The funny thing is that they are usually paying attention to some mid-level company and competing…

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  • Cleanfax Live Interview Jeff Cross and Dan York – What is SEO?

    Category: Videos • May 12, 2022

    Here is a live interview with Cleanfax Magazine’s Editor-In-Chief Jeff Cross covering this often mystifying subject:

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