Articles and Videos


  • Look at this huge Google drop from using Gimmicky SEO Software

    Category: Articles • February 24, 2020

    I’ve written many articles in the past warning about the dangerous use of what I call “SEO get-rich-quick-schemes” – basically tricks or short-term gimmicks that will supposedly get somebody up in Google’s rankings. The person thinks they’ve outsmarted Google’s engineers (the smartest search engineers in…

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  • Are there Tricks or Software that outsmart Google?

    Category: Articles • February 8, 2020

    Well, are there Tricks or Software that outsmart Google? Yes.  Sort of.  Almost every year, some new guy or company comes around thinking they’re smarter than the world’s best & smartest Search Engine engineers at Google (they aren’t).  So they come up with some new trick,…

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  • When it’s time to sell your business, what really builds value into your company, marketing-wise?

    Category: Articles • November 27, 2019

    It’s an entrepreneurial dream to start a company, build it and then eventually sell it for a life-changing amount. So what exactly on the front-end of a business builds real, observable value into your business when you’re ready to sell it? I’ve been fortunate to…

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  • How to Track Where Your Clients Are Calling You From

    Category: Articles • October 21, 2019

    As with any business, you try and stay sharp about where you spend your ad dollars and stay ahead of the competition while not wasting money on the wrong new trends right? But the more technology shows up, the harder it gets to know where they found…

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  • Can you trick Google into giving you higher rankings with content spinning software?

    Category: Articles • September 5, 2019

    The short answer is, yes…for a while. That is, until they catch you doing it and penalize your site. So what is content spinning and what is content spinning software? Content is simply the words, pictures and information on your webpages. It’s no more complicated than…

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  • Fast-Change SEO – How to Destroy Your Google Rankings in No time Flat

    Category: Articles • August 28, 2019

    Fast-change SEO, or more aptly stated –  How to Destroy Your Google Rankings in No time Flat. SEO is like steering a cruise ship, not a race car.  That single statement above has destroyed more SEO programs than I can even remember. We live in…

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  • Live Interview: Cleanfax’s Jeff Cross and Dan York – Multiple Marketing Strategies

    Category: Videos • June 26, 2019

    Wondering what marketing strategies you should be doing as a Water Damage Company? Here’s a live interview with Cleanfax Magazine’s Editorial Director Jeff Cross and Dan York, Founder and CEO of Stellar-eMarketing, Inc. talking about whether or not there’s a marketing “magic bullet” and how…

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  • How many different sources of marketing do you need to become a multi-million dollar restoration company?

    Category: Articles • May 1, 2019

    Well, of course this would first depend on the level of success that you want. If you’re just looking for a sub $1 million company, well, the answer is, not many. But for most of you reading this article, I imagine that you’re looking to…

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  • Who’s the hottest new Water Damage Marketing company for 2019?

    Category: Articles • January 8, 2019

    Well, who is it?  Look, every year some new marketing companies come in to the water damage industry, seeing the “quick buck” they can make off of water damage guys. So they act like “specialists” and start selling. They stick around for a year or…

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  • Why you need to fire some of your clients…

    Category: Articles • October 9, 2018

    Well, that’s certainly an alarming thing to say. However, anyone who has been in business a long time already knows what this means. Some clients you just don’t want. They’re not good for you and your business, you and your employees. And you have to…

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  • Can SEO get us in front of the major storms like Florence?

    Category: Articles • September 19, 2018

    Every time a storm comes in, a major hurricane or the like, we get a lot of people calling in to ask us, “Can you get us in front of the storm so that we can get the work?” As we all know, there are a lot…

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  • Why is generating new business online for your company so different than other trades?

    Category: Articles • August 6, 2018

    Why is generating new business online in this industry so different than the other trade industries? Theres a million online marketers out there, from big agencies to your teenage nephew who now does it. But what’s it actually going to take to generate new business…

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