Articles and Videos


  • What do the Big Water Damage Companies do that the little ones don’t?

    Category: Articles • March 6, 2020

    What do the Big Water Damage Companies do that the little ones don’t? I’m in the fortunate position where I’ve worked with hundreds of Water Damage companies, small and large, all over the world. I’ve had a real opportunity to see the differences between wildly…

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  • Is your website design driving your water damage calls away to your competitors?

    Category: Articles • March 5, 2020

    Is your website design driving your calls away to your competitors? I’m in the business of getting new business for my clients, and there’s no way around this:  Either you can, or can’t, get them calls. With this as our job, every single thing must…

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  • What to do about your dropped Google rankings?

    Category: Articles • March 3, 2020

    In this industry if your Google rankings drop below the top 3  in Google Maps or in Google organic, the phone calls just plain stop coming in. Recently, there’s been a lot of changes going on in Google and we’ve had a flurry of clients…

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  • Look at this huge Google drop from using Gimmicky SEO Software

    Category: Articles • February 24, 2020

    I’ve written many articles in the past warning about the dangerous use of what I call “SEO get-rich-quick-schemes” – basically tricks or short-term gimmicks that will supposedly get somebody up in Google’s rankings. The person thinks they’ve outsmarted Google’s engineers (the smartest search engineers in…

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  • Are there Tricks or Software that outsmart Google?

    Category: Articles • February 8, 2020

    Well, are there Tricks or Software that outsmart Google? Yes.  Sort of.  Almost every year, some new guy or company comes around thinking they’re smarter than the world’s best & smartest Search Engine engineers at Google (they aren’t).  So they come up with some new trick,…

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  • When it’s time to sell your business, what really builds value into your company, marketing-wise?

    Category: Articles • November 27, 2019

    It’s an entrepreneurial dream to start a company, build it and then eventually sell it for a life-changing amount. So what exactly on the front-end of a business builds real, observable value into your business when you’re ready to sell it? I’ve been fortunate to…

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  • How to Track Where Your Clients Are Calling You From

    Category: Articles • October 21, 2019

    As with any business, you try and stay sharp about where you spend your ad dollars and stay ahead of the competition while not wasting money on the wrong new trends right? But the more technology shows up, the harder it gets to know where they found…

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  • Can you trick Google into giving you higher rankings with content spinning software?

    Category: Articles • September 5, 2019

    The short answer is, yes…for a while. That is, until they catch you doing it and penalize your site. So what is content spinning and what is content spinning software? Content is simply the words, pictures and information on your webpages. It’s no more complicated than…

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  • Fast-Change SEO – How to Destroy Your Google Rankings in No time Flat

    Category: Articles • August 28, 2019

    Fast-change SEO, or more aptly stated –  How to Destroy Your Google Rankings in No time Flat. SEO is like steering a cruise ship, not a race car.  That single statement above has destroyed more SEO programs than I can even remember. We live in…

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  • Live Interview: Cleanfax’s Jeff Cross and Dan York – Multiple Marketing Strategies

    Category: Videos • June 26, 2019

    Wondering what marketing strategies you should be doing as a Water Damage Company? Here’s a live interview with Cleanfax Magazine’s Editorial Director Jeff Cross and Dan York, Founder and CEO of Stellar-eMarketing, Inc. talking about whether or not there’s a marketing “magic bullet” and how…

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  • How many different sources of marketing do you need to become a multi-million dollar restoration company?

    Category: Articles • May 1, 2019

    Well, of course this would first depend on the level of success that you want. If you’re just looking for a sub $1 million company, well, the answer is, not many. But for most of you reading this article, I imagine that you’re looking to…

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  • Who’s the hottest new Water Damage Marketing company for 2019?

    Category: Articles • January 8, 2019

    Well, who is it?  Look, every year some new marketing companies come in to the water damage industry, seeing the “quick buck” they can make off of water damage guys. So they act like “specialists” and start selling. They stick around for a year or…

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