Articles and Videos


  • Top 5 Water Damage Lead Sources for Restoration Contractors

    Category: Articles • January 17, 2023

    Top 5 Water Damage Lead Sources for Restoration Contractors   Water damage Restoration contractors are always on the lookout for more ways to bring in new leads. As a matter of fact, this should be the focal point of any good restoration company owner’s attention….

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  • Your Guide to Water Damage Restoration SEO

    Category: Articles • November 17, 2022

    How to Get Started With Water Damage SEO   First, what is SEO? Most people think they know what it is because it’s such a common term, but let’s make sure. SEO stands for Search Engine Optimization. A Search Engine is an “engine for search.” …

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  • Cleanfax’s Jeff Cross Interviews Dan York – Multiple Marketing Strategies

    Category: Videos • October 25, 2022

    Wondering what marketing strategies you should be doing as a Water Damage Company? Here’s a live interview with Cleanfax Magazine’s Editorial Director Jeff Cross and Dan York, Founder and CEO of Stellar-eMarketing, Inc. talking about whether or not there’s a marketing “magic bullet” and how…

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  • HOW TO GET MORE WATER DAMAGE JOBS?

    Category: Articles • October 25, 2022

    Q: How to get more Water Damage Jobs? We’re asked this weekly. So what’s the trick? Or is there one? Working with Restoration companies for well over a decade has given us a very strong opinion on this.    A: Do every possible marketing outlet…

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  • How to Recover from Bad Google Reviews?

    Category: Articles • October 24, 2022

    How to Recover from Bad Google Reviews?   If you’ve been in business long enough, you’ll know this fact: You could have 100 happy clients and 1 bad one, but that bad one is the one who will go and spread bad reviews all over…

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  • Fast-Change SEO – How to Destroy Your Google Rankings in No time Flat

    Category: Articles • October 24, 2022

    Fast-change SEO, or more aptly stated –  How to Destroy Your Google Rankings in No time Flat. SEO is like steering a cruise ship, not a race car.  That single statement above has destroyed more SEO programs than I can even remember. We live in…

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  • Cleanfax’s Jeff Cross Live Interview with Dan York – How do you Vet an Internet Marketing Company?

    Category: Videos • October 22, 2022

    Looking for an internet marketing company that’s RIGHT for you? Here’s a live interview with Cleanfax Magazine’s Executive Editor Jeff Cross:

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  • What do the Big Water Damage Companies do that the little ones don’t?

    Category: Articles • September 21, 2022

    What do the Big Water Damage Companies do that the little ones don’t? I’m in the fortunate position where I’ve worked with hundreds of Water Damage companies, small and large, all over the world. I’ve had a real opportunity to see the differences between wildly…

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  • Clearing up Confusions of Digital Marketing

    Category: Videos • September 20, 2022

    Why is your marketing and advertising program not generating the results you want? Is it working for your friend’s company but not yours? Why is that? This seminar undercuts all of the modern online marketing technologies, and teaches you the fundamentals that none of us…

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  • What NOT to do When Finances Get Tough in your Company….

    Category: Articles • September 20, 2022

    What NOT to do When Finances Get Tough in your Company….   This is a hot topic in any company. We, being a marketing company and having worked with hundreds of water damage restoration companies, have seen what we call the “kiss of death” when…

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  • Are Your Google/Yelp Reviews Killing Your Phone Call Volume?

    Category: Articles • September 20, 2022

    Are your Google/Yelp reviews killing phone phone call volume? Well, the answer is, very possibly. If you;re doing well with your SEO, PPC social media marketing, etc., and STILL no water damage leads? It’s time to look at your online reputation. And if you’re like…

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  • Are your water damage competitors clicking your PPC Ads in Google?

    Category: Videos • September 20, 2022

    Cleanfax Magazine’s Jeff Cross and Dan York discuss your competitors clicking your Google PPC Ads to sabotage your Ad Budget and whether this actually works.  

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