Articles and Videos

  • How Your Restoration Company Can Survive the Potential Recession

    Category: Articles • March 17, 2020

    What we’re experiencing now induces a general panic on the population which makes people go into hibernation and halts normal spending which creates, recession. I’ve been though a few of these – the aftermath of 2001 and of 2008/’09. So, now I feel that I…


  • Should You Use a “One-Stop-Shop” Company for Your Marketing?

    Category: Articles • February 10, 2021

    Note: This may be lengthy, but if you don’t read it and heed my word, it could cost you millions in lost revenues.   Getting business used to be as simple as – get yourself in the phonebook, maybe pay extra for some ad space,…


  • I’ve Got More Calls Than I Can Handle!

    Category: Articles • November 9, 2020

    I’ve Got More Calls Than I Can Handle!   There’s a lot of our clients right now who are in an excellent position, especially considering the COVID-19 situation, that they have more calls than they know how to deal with. What great news, right? Well…


  • Will Your Restoration Company survive a down economy? Or be a casualty of it?

    Category: Articles • March 10, 2020

    Will your restoration company survive the next down economy? Or be a casualty of it? Right now it’s Coronavirus. Before that it was the Bird Flu, Swine Flu, Ebola,  Democrats getting control, Republicans getting control, Trump, Clinton, Bush, etc.  Lots of media driven reasons to…


  • What do the Big Water Damage Companies do that the little ones don’t?

    Category: Articles • March 6, 2020

    What do the Big Water Damage Companies do that the little ones don’t? I’m in the fortunate position where I’ve worked with hundreds of Water Damage companies, small and large, all over the world. I’ve had a real opportunity to see the differences between wildly…


  • Is your website design driving your water damage calls away to your competitors?

    Category: Articles • March 5, 2020

    Is your website design driving your calls away to your competitors? I’m in the business of getting new business for my clients, and there’s no way around this:  Either you can, or can’t, get them calls. With this as our job, every single thing must…


  • What to do about your dropped Google rankings?

    Category: Articles • March 3, 2020

    In this industry if your Google rankings drop below the top 3  in Google Maps or in Google organic, the phone calls just plain stop coming in. Recently, there’s been a lot of changes going on in Google and we’ve had a flurry of clients…


  • Look at this huge Google drop from using Gimmicky SEO Software

    Category: Articles • February 24, 2020

    I’ve written many articles in the past warning about the dangerous use of what I call “SEO get-rich-quick-schemes” – basically tricks or short-term gimmicks that will supposedly get somebody up in Google’s rankings. The person thinks they’ve outsmarted Google’s engineers (the smartest search engineers in…


  • Are there Tricks or Software that outsmart Google?

    Category: Articles • February 8, 2020

    Well, are there Tricks or Software that outsmart Google? Yes.  Sort of.  Almost every year, some new guy or company comes around thinking they’re smarter than the world’s best & smartest Search Engine engineers at Google (they aren’t).  So they come up with some new trick,…


  • How to Get More Water Damage Jobs?

    Category: Articles • February 4, 2020

    How to get more Water Damage Jobs? We’re asked this question all the time. So what’s the trick to getting more water damage jobs? Or is it a trick? Working with Water Damage Companies all over the world, we certainly have an opinion about it,…


  • When it’s time to sell your business, what really builds value into your company, marketing-wise?

    Category: Articles • November 27, 2019

    It’s an entrepreneurial dream to start a company, build it and then eventually sell it for a life-changing amount. So what exactly on the front-end of a business builds real, observable value into your business when you’re ready to sell it? I’ve been fortunate to…


  • How to Track Where Your Clients Are Calling You From

    Category: Articles • October 21, 2019

    As with any business, you try and stay sharp about where you spend your ad dollars and stay ahead of the competition while not wasting money on the wrong new trends right? But the more technology shows up, the harder it gets to know where they found…