Does it exist? The Magic Bullet to get more phone calls?
Every year, new water damage companies and young new water damage company owners emerge and try to discover that magic bullet to get more phone calls. The “one” thing they could do to get the leg-up on the competition. I see them asking this question weekly in the Water Damage online forums and when you talk to them at the trade shows.
The issue is: There is no magic bullet. There never was and there never will be. Not in this business or any other for that matter.
New water damage company owners will soon learn what the older, more experienced owners know: You have to build a business the old-fashioned way. You have to develop relationships, find and stabilize various different types of marketing lines and advertising lines, change with the times and technology to not get pigeon-holed into old unworkable advertising sources (phone books, etc.) and of course, do good by your customers. I always tell the newer busines owners to get that get-rich-quick garbage out of their heads as fast as possible as it is clouding what they really need to do.
Young guys, ask the older guys out there, what do you do that really gets you the new business? First, if they tell you (why would they train their future competition?), you’ll find out that they do many different sources of generating new business. They do SEO, Pay-Per-Click, some still do phone books, networking and building relationships with insurance companies and Insurance adjusters, networking with plumbing houses, paying lead generation companies and other business development activities. Some even buy into Franchises just to get that business that comes from being part of a big Franchise group.
So mentally, get set up for the long-hauls, the relationship build, the one by one customer building that needs to inevitably happen. Don’t shortcut it. We’re one of the oldest water damage marketing companies out here, believe me, we’ve seen what happens to the guys that shortcut this process. They don’t last long.