Is your website design driving your calls to your competitors?
I’m in the business of getting new business for my clients, and there’s no way around this: Either you can, or can’t, get them calls. As with anything, the only opinion that matters is the one that gets actual RESULTS.
With this as our job, every single thing must be scrutinized for bringing in a client or turning them away…to your competitor.
Luckily, doing this everyday, all day, every week and for well over a decade, you get pretty good at it. You’d be shocked at the tiny little things I’ve found that will drive away calls away from your website.
So, the 1st thing you really need to know is:
Your internet marketing must be viewed as a multi-leg relay-race.
If it isn’t, you’ll give up too early, skip one leg of the race and leave a lot of money on the table for someone else to come and grab. Every step of the race has to be completed successfully in order to get ONE phone call in. Persistent people are the only winners here.
It looks like this:
Water Damage Emergency ==> Person goes to Google ==> Sees Google result they like (SEO) ==> Clicks on Website in Google ==> If they like what they see in the Website, Reviews, etc. ==> They Call.
Unless every single one of those legs works, they don’t call you.
This may look overly simplified, but it actually is. There’s a lot that goes into each step, each being as specialized as the next, but this is the basic outline.
So, knowing this, here’s some tips for your website that may drive away your calls to your competitors:
- If your website can’t be understood in 5 seconds, they’ll leave your website, they will not call you. No joke. People online “Browse” they do not read. Especially in an emergency.
- If your rankings in Google are excellent from SEO, but your website is bad for phone calls, don’t turn off your water damage SEO, fix the website. If you turn off your website’s SEO and then fix the site, you’ve just killed the earlier relay race leg and you have to fix it again (still no phone calls).
- DO NOT change your website when you get bored of it or let a new marketing person change it because they think it’s a good idea. ONLY change it if it ISN’T getting calls. If it’s working, leave it alone.
- Look like your customer. Don’t design a $25,000 website showing mansions and looking like you cost a fortune when you’re located in middle-class, blue-collar suburbs. They won’t call you.
- Do not change bunch of things on your website at once. Change one thing at a time. Otherwise you won’t know exactly what the problem was and may change something else that kills your phone calls, inadvertently.
- Do not let internet marketing generalists work on your water damage site. This is a very specialized market and it is fickle and you’ll waste at least 3-6 months of your time and money on someone who doesn’t know what they are doing or “educating them” on your dime.
- DO NOT “do what everyone else is doing out there”. Trust me. I’ve worked with over a thousand water damage companies on this planet. Just because your competitors are doing it, doesn’t mean it’s working.
Persist through the really race cycle I showed you above. Be expert at each step. Don’t get sloppy. I know how much money my clients make on this, when it works well. It’s well worth your time and Gross Revenues to do so.
If you need us, please contact us, we can help.
Dan York, Founder Stellar-eMarketing, Inc.