I’ve Got More Calls Than I Can Handle!
There’s a lot of our clients right now who are in an excellent position, especially considering the COVID-19 situation, that they have more calls than they know how to deal with. What great news, right? Well to some of them, it stresses them out and they tend to, sometimes, do the wrong thing as a result.
Their wrong answer goes something like this: “Let’s slow some things down.” or “I can finally take my attention off of marketing.” or even worse, “Let’s turn off our lead gen.”
Some of our clients turn off their Pay-Per-Click programs, SEO programs or their Lead Generation programs and sometimes unbelievably, their referral programs, when they feel that their call volume has gotten too high. This can prove to be a fatal move for you, as it lacks that necessary future foresight. What you should be doing is what we all intuitively know, which is to expand your business and hire people to handle that growth. The right answer is never to “turn off the growth.”
Being an astute business owner means having foresight and trying to predict and prepare for the future. The restoration business has its ups and its downs. If you’re only thinking about present time, and the potential upcoming downs aren’t on your mind at all times, you’re going to be hit with an unexpected loss that’s going to hurt. When things are great you need to do more of what’s making them great, you need to look 3 to 6 months into the future and provide for your company and family. Remember how farmers used to think? They used to have to work really hard for months in order to supply food for their family for an entire year. You have to think like this with your sales and marketing. It never stops.
If you’re too busy, work the overtime, bring in some contractors, get in touch with other companies that will help you run your calls. But do not start digging your own grave, turn off marketing campaigns and putting off until tomorrow what you should be doing today. Don’t start digging your future grave by not adding new sales and marketing programs and procedures for your future year.
Winter comes. Storm season ends. Hurricanes miss your area. There’s all sorts of reasons that we’ve all experienced that you will have slows. It’s inevitable. Always add to, never take away. Always think of expansion and organizing for that expansion, never pull back.
To your success,
Dan YorkFounder & CEO,Stellar-eMarketing, Inc.5543 Edmondson Pike Suite 121Nashville TN, 37211
5543 Edmondson Pike, Suite 121, Nashville, TN 37211
- Google Rating4.8Based on 29 reviewsStellar eMarketing4.8rodwilsonsr16:03 22 Oct 20I have been with Stellar for a year or so. I have a direct comparison to my cold calling efforts vs Stellar's SEO efforts. This year I have closed 1 client via cold calling and I closed several long term and one off clients with Stellar's SEO efforts. Results speak for themselves.Randy Stafford18:27 21 Oct 20We signed up with Stellar understanding SEO is a long term investment and did not expect to see an increase in business for months. However, after only 2 months we are receiving 2 - 3 calls a week. Our only regret is we didn't sign up sooner.Stephen A. Epstein18:44 19 May 20These guys have done an incredible job for us. We're getting lots of calls from our SEO now.Kevin Wall00:53 11 Dec 19I switched SEO companies mid year and have tremendously grown recognition, revenue, and rankings since switching to Stellar eMarketing.Ana Girao14:31 05 Dec 19After having worked with Stellar eMarketing for a little over 3 months, we cannot emphasize enough how happy we are with their service. They are highly professional, attentive and know what needs to be done.Greg hibbard15:41 23 Sep 19SEO GENIUSES! Stellar-eMarketing concentrates on my website exposure so that I do not have too! I receive a monthly "quantification report" that details my websites performance. Adding this service to my company, reduced my marketing expenses in half and saves me 5 hours a week!Kate @ NV20:21 16 May 19Finally found an SEO company that actually knows how to get you on the first page of Google. We started working with Stellar somewhere in January and 5 months later we are #1 for the majority of keywords. Highly recommend them!Deborah Audrain03:07 24 Aug 18Great company. Specialist in Restoration Marketing. Everything they ever promised has happened. It is a process. They are a part of our team and we trust their input. Always have time for us. We are getting calls while ads are not running. Could not say enough great things about them.David Luce00:12 23 Feb 18I am currently using Stellar for my company's SEO services and seeing wonderful results. I currently receive 4-6 calls weekly due to my online presence and Ive only been with them for 2 months! Stellar is second to none, and I would highly recommend them!Restoration Doctor19:27 13 Nov 17We couldn't be happier that we chose Stellar-eMarketing. They are easy to get in touch with and always keep us updated on a regular basis. Love these guys!Bryan Daughtry16:39 03 Aug 17The entire experience has been great with Stellar and has had an extremely positive positive impact on the overall growth of the company.A1 restoration Company20:42 26 Jul 17They have done a great job in getting our web page up on Googles first page. The water restoration business is very competitive, with some big companies dominating the market. Stellar has helped a small company have excellent web search positions, even against the big companies and all of their money!Jeff HemmerA+ Restoration Services, Inc.Ori Lazarovits20:02 26 Jul 17Stellar is great, the provide solid leads every month I know I can count on. And in the winter, the phones don't stop ringingJessica Rinfret17:42 14 Jul 17I have been working with Stellar eMarketing for about a year now. After trying many different SEO and SEM strategies with other companies, I was skeptical but for the price, I decided to give it a whirl. Since that whirl, we had added an additional category and seen a tremendous jump in our call volume from online sources. We went from 1-2 calls per month to 10-15 calls per month and continue to see a steady increase in calls. We live/work in a very competitive market in Denver and I would say that this kind of an increase, in a market where you are competing against hundreds of restoration companies, is a win! We look forward to the years ahead working with Stellar eMarketing!Cameron Stanger16:07 14 Jul 17I have been using Stellar e-marketing for almost a year now and they have done exactly what I asked and have given me what I expected. The so get great results. I will continue to use them going forward.Dr. John St. John01:27 20 Jan 16I am finally getting results with an SEO company! This is the third company I have worked with and I am consistently getting several new clients each month whereas before I was getting nothing. It only took a few months before an increase in business from my website started to occur. Go with these guys… They know what they're doing.Karen Larkin Jaser16:31 08 Dec 15The results from working with Stellar e-Marketing have been fantastic! Our business has increased almost 15% in just the last three months that they have been working with us and our search engine rankings are right where we want them to be. Very easy to deal with - they understood our service business right off the bat and worked with both our web designer and our office to make things as easy as possible. Highly recommended.Thomas Duff20:30 09 Nov 15Great communication. Fast responses to all of my questions. Their SEO efforts quickly raised our rankings for lots of keywords. Highly recommend them.Jacquie G14:48 21 Oct 15Stellar has provided outstanding service to my company. They have been quick to respond and very professional in all of our dealings but most importantly our website has received more visitors and our Google rankings have gone up significantly! I couldn't be happier with their service and highly recommend them!Ashley Donovan01:07 03 Sep 15Stellar has been doing our SEO for 2 years now and I would never go anywhere else. After unsuccessfully trying to do our own SEO and pay-per-click, we realized it was useless without the right company doing it for us. Stellar has been very receptive to feedback, ideas, and always has useful advice for what will and won't work for us. They took the time to understand our business, our competition and our area, and helped us completely knock out everyone else on Google! Could not be happier with the service - especially Dan York and Dana. Top notch, real pros. Highly recommended.Patrick McGrath18:25 19 Feb 15Stellar-eMarketing is a very professional company with great customer service. They have gotten us to the top of the organic listings in Google and kept us there! They are very ethical and trustworthy while really knowing their stuff. I've been very happy with their services and would highly recommend them.David Selter15:13 19 Feb 15These guys are the best. I got sweet talked into leaving them a few years ago - biggest mistake EVER! My rankings( and the phone calls) plunged from near the top of page 1 in most catagories to pages 2 and 3. I came back to Stellar like the Prodical Son, and within 4 to 6 months they had me back on top again, and keep fine tuning to help me get leads from areas I hadn't even explored before. I will NEVER leave these guys again. They are the only ones I found who really get the water damage restoration business.Randy Young03:37 19 Feb 15I highly recommend Stellar-eMarketing for professional and effective SEO for websites. They took my site from obscurity to prominent position, most often at #1 on Google search. The name of the game with SEO is longevity and patients. Dan and his team are persistent and get the job done. I very much appreciate their expertise.David Morris23:09 18 Feb 15Stellar does my SEO for my company and they have delivered on what I asked. I was aware that it was a process but on many key terms, they got me ranked faster than I expected. I met the owner personally and he has always been straight forward and honest. In an industry that preys on you (the company in need of SEO) not knowing anything at all, Stellar has been great at being transparent and getting the job done.Kyle Keegan14:43 22 Jan 15been using stellar for over a year now. they've been great. it's been a good ROI for us. and they've always been easy to get a hold of with any questions that i have. i would absolutely recommend themMike Potucek17:36 15 Jan 15I started using Stellar-eMarketing several years ago at a time when terms like "optimaization" were not generally known (at least not to me or my associates). I took a chance with a small company and started making monthly payments hoping that it might help a little, but not having much hope for a big change. I did have some confidence in their abilities, I just didn't think my business was the type of business that could benefit much from the web. I had a web site much earlier than most of my competitors, but only used it (and only thought it was good for) a source of detailed information that I could direct people to with other forms of marketing. After about a year of no real change in business, and my partner complaining about what we were paying for, we started to notice increases in qualified customers as a direct result of the web, and the increased ranking. They also had some suggestions about marketing in general that were actually good, which I didn't expect. It has now been several years that they have kept my company ranked within the top few positions (often 1st), and my web site has gone from having almost no influence in our performance, to being a major contributor.Alex Donovan18:46 30 Dec 14Stellar-eMarketing was the best choice I made for SEO! They were attentive, listened to my goals as a business owner and gave me strong guidance where it was needed to keep me on top of my online game. It really made a difference and honestly all other marketing has been completely trumped by the solid service I get from the Stellar team!