I’ve written many articles in the past warning about the dangerous use of what I call “SEO get-rich-quick-schemes” – basically tricks or short-term gimmicks that will supposedly get somebody up in Google’s rankings. The person thinks they’ve outsmarted Google’s engineers (the smartest search engineers in the world) with these tactics.
The confusing thing for you is that some of these tricks do tend to work on a short-term basis.
So when they do work for those that have used them, they get excited as they’ve “outsmarted” Google, then they intend to spread it to all of their friends, or worse, sell it to them.
As I’ve repeatedly said though, the result of these tricks and gimmicks is quite damaging to your SEO results over the long-term.
Look, I’m the first person that wants things to work quickly and efficiently, however when we’re hired by our clientele to get an ROI on their SEO, it’s long-term, not just short-term. If we take the quick and easy route to the short-term, chances are we get fired and risk all of the future long-term ROI. And that’s where the real money is made.
We’ve been tracking rankings for a client that had left our program to use a Gimmicky water damage SEO software program. In the beginning it actually worked too. They created hundreds to well over a thousand landing pages as well as other tricks. Their rankings climbed and they seemed to have “figured it out”. I knew that it was just a matter of time though.
Since it was based on an SEO gimmick and no actual SEO technology, I knew it would be short-lived. So in the end of December, there was a big Google change that happened on the third week and several other changes that happened in early Jan of 2020. This guys “magical” rankings dropped out completely, so badly in fact that he has almost nothing in the top 3 of Google anymore, which are the phone call spots. Now he has nothing really even on page 1, and I guarantee you, no one is calling him now.
You can look at the images below and see the stats:
Just remember, if it seems too good to be true, it is – or at least it will be eventually. And your long-term ROI is much more lucrative than the short-term easy gain.
Founder, Stellar-eMarketing, Inc.