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Will Your Restoration Company Make It to the next Decade? Or be a Statistic?

After working solely on marketing programs for restoration companies for the last decade with literally hundreds of restoration companies worldwide, I’ve learned vital differences between the restoration companies that really thrive long-term and the ones that get their 15 minutes of fame and go the way of Velcro shoes.

My company delivers SEO specifically for restoration companies and we’ve been doing it longer than anyone in the biz. Now, maybe that sounds like a brag, but is actually stated to explain what an amazing window of observation of this whole industry I’ve had. You see, I get an amazingly objective and analytical view of restoration companies, their owners, their habits, and most importantly – I’ve seen who the stars are and who buries themselves.

So what I’ve done is I’ve categorized by name, some of my top observations of the guys who did not make it and why. Now, by observing this, we can understand failure and do the exact opposite. By doing so, we become the guys that will still be here next decade.

So here we go:

1. The Criminal   I’ve had clients that commit insurance fraud, embezzle money from their partners, deal drugs and even corporate espionage. Two I know are in jail, one bankrupt, another being sued out of house and home, one has ruined his reputation in this entire industry and one has even lost his life and family to drugs and alcohol. I’m willing to bet you even know one of these guys. Karma is a bitch. Skip the criminality bit.

2. The Blamer  – This is the guy who knows everything is everyone else’s fault – His advertisers, his employees, his office manager, his customers, the insurance companies, everyone but…well, him. The winners are responsible for where they’re at, good or bad.

3. The Magic Bullet guy –  He thinks there is one “magic bullet” to creating a successful company. And he really tries every magic bullet and none of them work. There is no single magic bullet to creating a successful company, ask anyone who has been around forever in this biz (Like Jeff C!)

4. The Veruca Salt guy – Remember her? From Willy Wonka? She was the spoiled brat girl who said, “I WANT IT NOW!” Well, don’t we all. But it isn’t like that. The fact is that only perseverance, intelligence, knowledge, hard work and hard-won experience will get you a winning company. Pay your dues.

5. The part-timer – He simply won’t put in the hours, effort or time. Even when the work is plentiful, he’s home by 5pm! When times are tough all he does is complain about it on forums and social media sites. We all know where that effort should be going, right?

6. The Industry hopper – This is the restorer who is a restorer when it’s convenient. Like in 2008-2009 when home building and remodeling was dead. All of the sudden they were all restorers! But…they weren’t. They didn’t learn the ropes and thought this business was just going to be easy money. Well, anyone in this biz, we know what it’s like. It is its own beast. You have to really specializes in this industry to really thrive at it.

7. The Short Term Thinker – He can’t plan or think past Friday. You can tell him until you’re blue in the face that rainy season ends or that there are lulls in this business, but does he plan for it? So he ends up having to lay-off staff and barely makes it out of the slow season, if he does at all. I wish I could tell you how many people I’ve seen this mindset bankrupt in the decade. Probably more on this point than any other.

Now, I could probably come up with another ten of these and make this article way too long, but these are the ones that roll right off the tongue as the most common that I’ve seen, the common company killers.

Remember, economies go up and down, the US dollar value changes, Presidents change, insurance companies get regulated, there is no such thing as all staying the same. But there are companies I know, lots of them, that thrive through all of that. How? By doing the exact opposite of those things above.

This may seem to be common business sense. But, apparently not.

To your success!

Dan York, CEO

Stellar-eMarketing, Inc.

www.water-damage-marketing.com

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