What is your internet marketing company actually doing for your business?
There’s great sales people out there. There’s a lot of well-meaning people out there too. But in marketing, business is business.
Sure it helps to like who you’re working with, building great relationships and scratching each others back, but in the end if it doesn’t result in more revenues for your company, what’s actually happening?
And with water damage restoration marketing, we’re talking a seriously specialized market where “just anyone” is not able to get the job done.
Fact: Building a successful marketing program takes time and patience, it can be frustrating and even downright maddening, but in the end it works if you persist through all that. But what should the product of all of that work result in for you, the water damage restoration company owner?
One thing: Phone Calls. The rest is up to you guys.
Those are the results you want from your internet marketing company. Just getting high up in Google alone doesn’t result in more phone calls, there’s other things that need to happen. Just updating your website doesn’t mean more phone calls. Just getting on Facebook or Twitter doesn’t mean more phone calls.
So, when you are listening to sales pitch after sales pitch, listen up for the key point: “we’re generating real phone calls for our clients.” Not “we’re increasing web traffic” or “we’ll get you more likes on Facebook” or “we’ll get you 1,000 Twitter followers.” All of those things sound interesting and on the cutting edge of business development, but in the end, is it actually resulting in new business?
So, after the sales person has pitched you, make sure you ask them, “are you actually getting phone calls in from that for companies?” If and when they say “yes”, then ask, “for water damage restoration companies?” If that answer is no, beware. This biz is a different kind of beast. Getting business developed for auto parts stores or Electricians is very, very different.
So, in the end, what is your internet marketing company really doing for you? If the answer is not getting you more phone calls, why do they still have your business?
Maybe you should call Shana at my company and ask her why 😉