How do you avoid customers who post negative reviews about your company? Is it possible?
We’ve all had them, it is almost impossible to avoid these days -the customer who spreads negative reviews about your company all over the net.
You know how it goes… you’re out there working hard to please everyone, doing your job, pricing things fairly, and then it happens. Some customer, usually the one who is impossible to please anyways, threatens (or ends up) posting bad reviews about your company on Google Reviews, Ripoff Report.com, Angie’s List, etc.
First, for any of you reading this that run fly-by-night companies and are getting lots of bad reviews…you need to do some serious soul searching and clean up your act. For the rest of you running good businesses who get that “one bad review”? Read on…
So, is it possible to avoid these people who will inevitably write bad reviews BEFORE they even write them? Or even better, what if you could predict them even before signing them up? Well, you’re in luck, I have some tricks up my sleeve to help in predicting these types of people so you don’t even sign them up for your service in the 1st place.
There is one thing that you have to practice first though to be able to eliminate these people from your company:
Do not get desperate for money.
You somehow have to get over this. Whenever you are desperate for income, you will take money from customers that you know, deep-down, that you should not. And they are the ones that give you the problems, every time. So once you are over the desperation of income, use these following tricks to say no to certain customers, generally the ones who will leave you bad reviews:
Watch for theses indicators of trouble, and try not to sign them up:
- Do they listen to your advice as THE PROFESSIONAL doing the job or do they tell you your job that they hired you for?
Typically this person will not be happy no matter what you do, because he knows best…even though he hired you, the professional, to do the job. So why the hell did he hire you in the 1st place? We won’t get into the psychology of it, but let’s just all remember this guy, we’ve all had him.
- They either will not, or are unwilling to sign paperwork
This is a HUGE red flag. Paperwork makes the business world go round’. Any professional knows it. Amateurs learn it the hard way…the 1st time they get a lawsuit. Agreements are done in writing, if it isn’t in writing it isn’t true. If someone has a weird unwillingness to fill out your paperwork, this is a catastrophe in the making. Anyone who is going to be a good client, will be fine with filling out your paperwork generally.
- They talk trash about the last (however many) companies that came before you and how they creamed them with bad reviews on the internet.
I love this one. Some guys hearing this from their potential new customer might think, “yeah, all those other guys suck…he’s right, they deserved bad reviews.” But…why do you think you’re going to be any different? Do you think that ALL of those other companies sucked? And even if they did, what kind of person brags about spreading bad reviews about a company all over the net? Don’t be naive. Sign up this guy and you’re potentially his next bad review, this is what he does in his free time, don’t become his future free time.
- Their payments bounce right away. Can they actually afford the service?
Card/check bouncers are always suspect. Why? Because it shows right away by bouncing their 1st payment that they cannot afford you in the 1st place. And, once they find themselves in a financial bind and have no more money, you know what they might do? Call you and threaten bad reviews unless you give them their money back. So financially qualify your client a bit to see if they can afford you. If not, don’t become part of their future financial hostage negotiation.
- Trust your gut.
This should be obvious. Think about it – Every single customer you’ve ever had a problem with, I’m willing to bet, you knew was a problem when you were signing them up. So trust your gut. If you think they are trouble, do not sign them up. Do not be blinded by money. Signing them up when you really know you shouldn’t will cost you way more than money, it will cost you your sanity!
Best of luck out there!