How do I get more phone calls for my restoration company?
Here’s some tips on the top 5 things you need to do in order to get calls today.
1. Search Engine Optimization (SEO)
This is the new phone book, as we keep on saying. If you’re not doing it, and well, you’re definitely missing the calls.
2. Pay-Per Click (PPC) – Google Ads
Google wants you to click these ads. Look at what they’ve done over the last decade to try and force more and more people to do so. Now, by survey, only 1 out of ten people will click on them, but those people have jobs too, and if you budget correctly, you should be making more than you spend here.
3. Online Reviews.
If you’re not getting reviews every month for your company, you are literally killing your phone call volume. EVERYONE looks at these. No reviews is just as bad as bad reviews. Will this get you calls? No, but it will give people the ammo they need in order to make a decision once they’ve found you through other sources.
4. Referrals (customers, plumbers, etc.)
This is your boots-on-the-ground people knocking on the doors of plumbing houses, property mgmt. companies, etc., in order two get the business. We know entire companies who live off of this.
5. Water Damage Leads
There are lead generation companies who sell leads. They are expensive, usually around $200-500 per lead, but if the jobs are big enough, this is a small cost to get the job. It is short term thinking and will not necessarily build you a business, but it does get the job and that job can be used to build referrals and network too.